Day dress with detailed print
From about the 1930s, new screen-printing technologies revolutionised the textile industry, replacing labour-intensive, expensive block printing methods and engraved roller machines. Mass-produced designs made print and pattern an affordable indulgence. By the 1960s, complex, bold, yet detailed graphic printed textiles - like those on this Minima 52 day dress - were suddenly in vogue.
Credit: Text and image from Museum of New Zealand Te Papa Tongarewa, Wellington, GH015808.
Copyright: Museum of New Zealand Te Papa Tongarewa, Wellington, All rights reserved.
Designer: Alma Kimber
Garment type: Day dress
Features: This printed cotton dress features plastic buttons and a belt with metal fittings.
Colour: Blue, white
Label: Minima 52 by Southwell
Date: Early 1960s