Turquoise swimsuit with plunge v neck

Jennifer Godward started her label Jennifer Dean in 1960. The prestige of the brand, and its marketing, which used New Zealand supermodels Rachel Hunter and Lorraine Downes, meant that it survived the deregulation of the economy under the Labour Government in 1984 and the 1987 stock market crash. In 1990 the brand was sold to Don and Cathy Cederwall and it continues to be successful in the local market today.


Credit: Swimsuit courtesy of Dianne Ludwig, visor courtesy of Anna Macindoe
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Designer: Jennifer Godward (swimsuit)
Manufacturing location: New Zealand
Garment type: Swimsuit, visor
Material: Nylon/lycra (swimsuit)
Colour: Turquoise
Label: Jennifer Dean (swimsuit), Ken Done (visor)
Date: 1980s