Maxi dress with printed full length waistcoat

In 1966, VInka Lucas had relocated her boutique, Maree de Maru to Queen St, and opened with a series of spectacular promotions, one of which was a fashion show of 'Brides of Different Nations’. Vinka recalled the enjoyment of the vibrant Croatian celebrations of her girlhood and genuinely wanted clients, old and new, to relish the colourful impact she was able to provide.

Focusing on evening and bridal wear, Maree de Maru combined basically efficient design with a generous modicum of theatricality, which was somewhat less sedate than the 'look' to which Auckland had been accustomed.

This particular Maree de Maru ensemble exemplifies Lucas’ ability to create bold yet polished looks, commissioned by June Cowper as a Mother-of-the-Bride outfit to wear to her daughter’s wedding in 1973. As one of two prospective looks she had made for this auspicious occasion, its dazzling colour and joyful use of print, balanced by a classic princess line silhouette and elegant details made it the winner on the day (see original image), and a prime example of the kind of impact that Vinka’s creations were so well known for.


Credit: Garment loan courtesy of the June Cowper family
Copyright: Creative Commons BY-NC-ND 4.0 Licence
Credit: Photo courtesy of the June Cowper family
Copyright: All Rights Reserved, Image © June Cowper Family
Designer: Vinka Lucas
Garment type: Maxi dress with printed full length waistcoat
Material: Shot silk dupion / printed silk dupion
Label: Maree de Maru
Date: 1973